Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

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The Influence Of ESG And Financial Performance On The Investment Interest Of Generation Z

Authors
Sitti Dzulhijjjah Saifullah1, *, Muhammad Ali1
1Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: saifullahsd23a@student.unhas.ac.id
Corresponding Author
Sitti Dzulhijjjah Saifullah
Available Online 30 July 2025.
DOI
10.2991/978-94-6463-758-8_252How to use a DOI?
Keywords
ESG Factors; Financial Performance; Sustainability; Generation Z
Abstract

This study explores the influence of ESG factors and financial performance on Gen Z’s investment interest in Indonesia. In the global context, Gen Z has emerged as a significant group of investors, with a high awareness of sustainability and social responsibility issues. This study was conducted in the city of Makassar, involving respondents between the ages of 18 and 24 years old with diverse educational backgrounds. The method used is an online survey, which assesses respondents’ awareness of ESG factors as well as their views on the company’s financial performance. The results of the study show that Gen Z highly values companies that have a strong commitment to sustainability and business ethics. In addition, financial performance is also a key consideration in their investment decisions. Multiple linear regression analysis reveals that ESG variables have a significant positive influence on investment interest, while financial performance also contributes to increasing investment attractiveness. These findings show that Gen Z wants a balance between financial gain and social responsibility in their investment choices. With a better understanding of the investment preferences of this generation, companies can formulate more effective strategies to attract their attention, thereby being able to compete in a market that is increasingly aware of social and environmental issues.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 July 2025
ISBN
978-94-6463-758-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-758-8_252How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sitti Dzulhijjjah Saifullah
AU  - Muhammad Ali
PY  - 2025
DA  - 2025/07/30
TI  - The Influence Of ESG And Financial Performance On The Investment Interest Of Generation Z
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 3050
EP  - 3056
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_252
DO  - 10.2991/978-94-6463-758-8_252
ID  - Saifullah2025
ER  -