Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

<Previous Article In Volume
Next Article In Volume>

Integration of Blue and Green Economy in the Digital Transformation of MSMEs in Indonesia

Authors
Febriana Arif1, *
1Hasanuddin University, Makassar City, Indonesia
*Corresponding author. Email: ariff23@student.unhas.ac.id
Corresponding Author
Febriana Arif
Available Online 30 July 2025.
DOI
10.2991/978-94-6463-758-8_141How to use a DOI?
Keywords
Green Economy; Blue Economy; Digital Tranformastion UMKM
Abstract

Digital transformation has become a major driver in the development of Micro, Small and Medium Enterprises (MSMEs) throughout the world. In Indonesia, MSMEs contribute around 60% to Gross Domestic Product (GDP) and absorb more than 97% of the workforce (Ministry of Cooperatives and SMEs, Integration of the Blue and Green Economy in the Digital Transformation of MSMEs in Indonesia 2021). The integration of blue and green economies is important to ensure that economic growth is not only sustainable, but also environmentally friendly. The concept of a blue economy, which focuses on sustainable use of marine resources, and a green economy, which emphasizes reducing carbon emissions and efficient use of resources, can help. Digital transformation has become a major driver in the development of Micro, Small and Medium Enterprises (MSMEs) throughout the world. In Indonesia, MSMEs contribute around 60% to In the digital era, MSMEs have greater access to technology that can increase operational efficiency and expand markets. Huge challenges remain in adopting sustainable digital transformation. Many MSMEs do not yet have sufficient knowledge or resources to implement new technology. This research aims to explore how the integration of the blue and green economy can be carried out in the context of the digital transformation of MSMEs in Indonesia. By identifying challenges and opportunities, it is hoped that it can provide useful recommendations for developing policies and strategies for MSMEs.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 July 2025
ISBN
978-94-6463-758-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-758-8_141How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Febriana Arif
PY  - 2025
DA  - 2025/07/30
TI  - Integration of Blue and Green Economy in the Digital Transformation of MSMEs in Indonesia
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 1784
EP  - 1790
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_141
DO  - 10.2991/978-94-6463-758-8_141
ID  - Arif2025
ER  -