Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

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SWOT Analysis of Creative Bouquet Business Development

Authors
Rahmadani Rahmadani1, *
1Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: rahmadani23a@student.unhas.ac.id
Corresponding Author
Rahmadani Rahmadani
Available Online 30 July 2025.
DOI
10.2991/978-94-6463-758-8_110How to use a DOI?
Keywords
MSME; Marketing; SWOT Analysis
Abstract

This study focuses on analyzing the growth of the creative bouquet business at Bouqetcru Flower Shop (MSME) in Makassar City through a SWOT analysis framework. The results reveal that the total score for internal factors is 3.58, while the total score for external factors is 3.73, positioning the business in Quadrant 1 of the SWOT matrix. This quadrant signifies a favorable strategic position that allows the shop to leverage its internal strengths alongside external opportunities.The analysis suggests key strategies for Bouqetcru to enhance its competitive advantage, including maintaining high product quality, amplifying promotional efforts, and improving customer service. To effectively capitalize on this advantageous position, it is recommended that the shop implement market penetration strategies to increase its customer base, explore market development opportunities to reach new demographics, and pursue product development initiatives to expand its offerings. By adopting these strategies, Bouqetcru can not only reinforce its market presence but also foster sustainable growth in the competitive floral industry. The integration of these recommendations is expected to enhance customer loyalty, boost sales, and ultimately solidify Bouqetcru’s reputation as a leading creative bouquet provider in Makassar City.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 July 2025
ISBN
978-94-6463-758-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-758-8_110How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rahmadani Rahmadani
PY  - 2025
DA  - 2025/07/30
TI  - SWOT Analysis of Creative Bouquet Business Development
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 1373
EP  - 1382
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_110
DO  - 10.2991/978-94-6463-758-8_110
ID  - Rahmadani2025
ER  -