Effectiveness of Loyalty Programs on Customer Retention in Cement Industry at PT Semen Tonasa

DOI

10.2991/978-94-6463-758-8_179How to use a DOI?

Keywords

Loyalty Program; Retention Customer; PT. Semen Tonasa

Abstract

Study This aiming for knowing: 1) the effectiveness of the loyalty program customer in increase retention customers in the cement industry at PT. Semen Tonasa; 2) factors certain things that affect effectiveness of loyalty programs customer in increase retention customers in the cement industry at PT. Semen Tonasa. Research This use type study qualitative with approach descriptive analytical. Object in study This is PT. Semen Tonasa, while subject in study This taken from PT. Semen Tonasa environment with using purposive sampling technique. The data collection technique used in study this, among other interviews, observations, questionnaires, and documentation. Data organization and analysis techniques in study This done with three stages, including data condensation, data presentation, and drawing conclusions. Research results This show that Membership Program Member Card PT. Semen Tonasa effective in increase retention customers. This program offer profit like discount, access exclusive, and services strengthening priorities loyalty customers. In addition, this program support innovation product, efficiency operational, and digital transformation. For optimal results, PT. Semen Tonasa need Keep going customize this program with market and regulatory changes, in order to give sustainable benefits.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jurjani
AU  - Abd. Rahman Kadir
AU  - Sobarsyah
PY  - 2025
DA  - 2025/07/30
TI  - Effectiveness of Loyalty Programs on Customer Retention in Cement Industry at PT Semen Tonasa
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 2243
EP  - 2254
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_179
DO  - 10.2991/978-94-6463-758-8_179
ID  - 2025
ER  -