Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

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The Influence of Innovation on SME through Competitive Advantage: Study of Culinary SMEs in Makassar

Authors
Ariyanto Ariyanto1, *, Mahlia Muis1, Jusni Jusni1, Nur Alamzah1
1Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: ariyanto22a@student.unhas.ac.id
Corresponding Author
Ariyanto Ariyanto
Available Online 30 July 2025.
DOI
10.2991/978-94-6463-758-8_283How to use a DOI?
Keywords
Innovation; Competitive Advantage; SME Performance
Abstract

This study examines the influence of innovation on culinary SME performance in Makassar City, with competitive advantage as a mediating variable. The research addresses the rapid growth of culinary SMEs in Makassar, which represent nearly one-third of total SMEs in the region. Using a quantitative approach, data was collected through structured questionnaires from culinary SME owners in Makassar, selected through stratified random sampling. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that innovation has a positive and significant effect on both competitive advantage and SME performance. Additionally, competitive advantage is proven to partially mediate the relationship between innovation and SME performance. The results contribute to the theoretical understanding of innovation’s role in SME development and provide practical implications for business owners and policymakers. The study suggests that culinary SMEs should focus on continuous innovation in products, processes, and marketing strategies while developing sustainable competitive advantages through differentiation and enhanced customer experiences to improve their performance in an increasingly competitive market.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 July 2025
ISBN
978-94-6463-758-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-758-8_283How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ariyanto Ariyanto
AU  - Mahlia Muis
AU  - Jusni Jusni
AU  - Nur Alamzah
PY  - 2025
DA  - 2025/07/30
TI  - The Influence of Innovation on SME through Competitive Advantage: Study of Culinary SMEs in Makassar
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 3380
EP  - 3390
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_283
DO  - 10.2991/978-94-6463-758-8_283
ID  - Ariyanto2025
ER  -