Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

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Green Economy Sustainability on MSMEs: Connecting on Quality of Human Resources to Facilitate Green Development

Authors
Dwi Nurvania Edar1, *, Muhammad Idrus Taba1, Rahmat Riwayat Abadi2
1Hasanuddin University, Makassar, Indonesia
2State University of Makassar, Makassar, Indonesia
*Corresponding author. Email: edardn23a@student.unhas.ac.id
Corresponding Author
Dwi Nurvania Edar
Available Online 30 July 2025.
DOI
10.2991/978-94-6463-758-8_256How to use a DOI?
Keywords
Business Success; Green Economy; Passion for Work; Self-Efficacy; Sustainable MSMEs
Abstract

This study aims to analyse the contribution of self-efficacy and passion for work to the success of the green economy in the sustainable MSME business sector. Self-efficacy is an individual's belief in their ability to achieve goals, while passion for work describes dedication and love for work. These two factors are essential in encouraging implementing environmentally friendly business practices in the MSME sector. This study uses a case study approach by reviewing relevant literature and secondary data related to the success of MSMEs in implementing green economy principles. The study results indicate that high self-efficacy encourages bolder decision-making in green innovation. At the same time, passion for work strengthens the commitment of business actors to long-term sustainability. These two factors contribute significantly to creating added value for businesses and strengthening the competitiveness of MSMEs in facing environmental and economic challenges. The implication of this study is the importance of developing internal capacity and motivation for MSME actors in supporting the success of a sustainable green economy.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 July 2025
ISBN
978-94-6463-758-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-758-8_256How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dwi Nurvania Edar
AU  - Muhammad Idrus Taba
AU  - Rahmat Riwayat Abadi
PY  - 2025
DA  - 2025/07/30
TI  - Green Economy Sustainability on MSMEs: Connecting on Quality of Human Resources to Facilitate Green Development
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 3088
EP  - 3095
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_256
DO  - 10.2991/978-94-6463-758-8_256
ID  - Edar2025
ER  -