Sustainable Supply Chain Strategy of PT. Barru Mandiri Nusantara for Blue-Green Economy in Eastern Indonesia

DOI

10.2991/978-94-6239-709-5_134How to use a DOI?

Keywords

Sustainable Supply Chain Strategy; Global Trade Dynamics; Blue-Green Economy; Water Treatment Chemicals; Strategic Management

Abstract

The increasingly volatile global business environment, marked by macroeconomic turmoil and geopolitical shifts, necessitates that companies integrate sustainability principles into their operations. This study analyzes the sustainable supply chain strategy of PT. Barru Mandiri Nusantara, a key water treatment chemical supplier in Eastern Indonesia, as it navigates global trade dynamics and contributes to the blue-green economy. Using a qualitative single case study design, data were collected through in-depth interviews and document analysis. The findings were subsequently analyzed using SWOT analysis and the Quantitative Strategic Planning Matrix (QSPM).The results indicate that PT. Barru Mandiri Nusantara has strengths, such as an extensive distribution network, but also faces critical weaknesses, including a high dependency on imported raw materials. The company operates amidst significant opportunities, like the growing demand for clean water, yet is vulnerable to threats from global raw material price volatility. The QSPM evaluation revealed that the most attractive strategies involve leveraging internal strengths to expand into environmentally friendly products and forging strategic partnerships with government entities. The study concludes that these strategies are crucial for enhancing the company's business resilience and its proactive role in fostering water sustainability within the region. Managerial recommendations include diversifying raw material suppliers, investing in integrated supply chain information systems, and actively developing environmentally friendly products. For future research, multi-case studies or quantitative approaches are suggested to expand generalizability.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Eka Kurniawan
AU  - Mahlia Muis
AU  - Muh. Idrus Taba
AU  - Dian A. S. Parawansa
PY  - 2026
DA  - 2026/06/20
TI  - Sustainable Supply Chain Strategy of PT. Barru Mandiri Nusantara for Blue-Green Economy in Eastern Indonesia
BT  - Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025)
PB  - Atlantis Press
SP  - 1926
EP  - 1944
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-709-5_134
DO  - 10.2991/978-94-6239-709-5_134
ID  - Kurniawan2026
ER  -