Proceedings of the 2nd International Conference on Administrative Science (ICAS 2024)

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Legitimacy of Gojek’s CSR Program in Reducing Carbon Footprint in Makassar: Social Responsibility and Emission Challenges

Authors
Era Jessica Paramma1, *
1Master of Administration Program, Hasanuddin University, Makassar, 90245, Indonesia
*Corresponding author. Email: erajessicaparamma08@gmail.com
Corresponding Author
Era Jessica Paramma
Available Online 5 August 2025.
DOI
10.2991/978-94-6463-791-5_27How to use a DOI?
Keywords
Gojek; legitimacy; community; GoGreener program; social responsibility
Abstract

This study aims to explore the impact of Gojek’s GoGreener program on the company’s legitimacy in Makassar. Using qualitative analysis methods through surveys and in-depth interviews, data were collected from the community and Gojek drivers. The findings indicate that the GoGreener program successfully established pragmatic legitimacy by providing direct benefits to the community and committing to reducing carbon footprints. However, there is skepticism regarding the intentions behind the initiative, suggesting challenges in building moral legitimacy. Public perceptions are divided between expectations for transparency and the recognition that social responsibility is a norm that large companies should adopt. To strengthen its legitimacy in the future, Gojek needs to enhance consistency and transparency in the implementation of its CSR programs.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Administrative Science (ICAS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
5 August 2025
ISBN
978-94-6463-791-5
ISSN
2352-5398
DOI
10.2991/978-94-6463-791-5_27How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Era Jessica Paramma
PY  - 2025
DA  - 2025/08/05
TI  - Legitimacy of Gojek’s CSR Program in Reducing Carbon Footprint in Makassar: Social Responsibility and Emission Challenges
BT  - Proceedings of the 2nd International Conference on Administrative Science (ICAS 2024)
PB  - Atlantis Press
SP  - 244
EP  - 254
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6463-791-5_27
DO  - 10.2991/978-94-6463-791-5_27
ID  - Paramma2025
ER  -