Determinants of Passenger Preferences for Green Ride-Hailing Transport Services at International Airports

DOI

10.2991/978-94-6463-926-1_36How to use a DOI?

Keywords

Environmental Awareness; Factor Analysis; Ride-Hailing Preferences

Abstract

The adoption of electric vehicles (EVs) in ride-hailing services offers a promising solution to reduce emissions and promote sustainable mobility in airport environments. This study aims to identify the dominant factors influencing passenger preferences toward green ride-hailing services at I Gusti Ngurah Rai International Airport (Bali) and Kuala Lumpur International Airport (KLIA). Using a quantitative approach, data were collected from 244 respondents through structured questionnaires. Factor analysis was employed to uncover latent variables underlying passenger preferences. The results reveal two principal components: (1) Service Accessibility and Operational Efficiency, which includes the availability of services in the app, information from counter staff, short waiting times, and proximity to the arrival gate; and (2) Environmental Awareness and Policy Support, encompassing awareness of environmental benefits, perceived higher costs, and the influence of government policies. These findings suggest that both functional and attitudinal factors play critical roles in shaping user decisions to choose eco-friendly ride-hailing options. While the availability of EV-based services has increased at both airports, actual usage remains limited due to constraints such as low public awareness, limited app-based EV selection, and early-stage infrastructure. The insights from this study can inform airport authorities, transportation planners, and service providers in developing strategies that align with green mobility goals and passenger expectations.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Putu Hermawati
AU  - Ketut Sutapa
AU  - Fransiska Moi
AU  - A. A. Ayu Asta Oktaviani Putri
PY  - 2025
DA  - 2025/12/31
TI  - Determinants of Passenger Preferences for Green Ride-Hailing Transport Services at International Airports
BT  - Proceedings of the International Conference on Applied Science and Technology on Engineering Science 2025 (iCAST-ES 2025)
PB  - Atlantis Press
SP  - 317
EP  - 325
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-926-1_36
DO  - 10.2991/978-94-6463-926-1_36
ID  - Hermawati2025
ER  -