Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025

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Business Model Transformation of Sustainable Palm Sugar Industry through Renewable Energy and Digital Marketing in Talaitad Utara Village

Authors
Melky Elia Kristna Paendong1, *, Arief Perdana Kumaat2, Dominikus Andreo Maryadi3
1Business Administrasion Department, Politeknik Negeri Manado, North Sulwesi, Indonesia
2Electrical Engineering Department, Politeknik Negeri Manado, North Sulwesi, Indonesia
3Accounting Department, Politeknik Negeri Manado, North Sulwesi, Indonesia
*Corresponding author. Email: melky_paendong@polimdo.ac.id
Corresponding Author
Melky Elia Kristna Paendong
Available Online 31 December 2025.
DOI
10.2991/978-94-6463-938-4_26How to use a DOI?
Keywords
Agro-industry; Business Model Canvas; Digital Marketing; Palm Sugar; Photovoltaic System
Abstract

The rising demand for sustainable and health-oriented food products has created new opportunities for rural agro-industries in Indonesia. This study explores the integration of photovoltaic (PV) technology and business model innovation in the palm sugar granules (gula semut) production process in Talaitad Utara Village, North Sulawesi. Through a qualitative-descriptive approach combining field observations, focus group discussions (FGDs), and prototype testing, the research demonstrates significant improvements in production efficiency, product consistency, and environmental impact. The application of PV-based heating systems led to a 20–30% reduction in cooking time, stabilized thermal control, and eliminated smoke pollution from firewood combustion. Concurrently, the implementation of the Business Model Canvas (BMC) framework enabled a structural transformation in the value chain, including diversification of marketing channels, cooperative formation, and digital marketing readiness. The findings indicate that combining renewable energy and business model transformation is a feasible and replicable solution to revitalize traditional agro-industries and align them with sustainability goals. This study not only validates the practical application of green technology in rural settings but also offers a foundation for future research in broader agricultural and entrepreneurial contexts.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2025
ISBN
978-94-6463-938-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-938-4_26How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Melky Elia Kristna Paendong
AU  - Arief Perdana Kumaat
AU  - Dominikus Andreo Maryadi
PY  - 2025
DA  - 2025/12/31
TI  - Business Model Transformation of Sustainable Palm Sugar Industry through Renewable Energy and Digital Marketing in Talaitad Utara Village
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025
PB  - Atlantis Press
SP  - 215
EP  - 222
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-938-4_26
DO  - 10.2991/978-94-6463-938-4_26
ID  - Paendong2025
ER  -