Contextual English Training Model Based on Local Wisdom: A Case Study of Tourism Communication in Banyuwangi

DOI

10.2991/978-94-6463-938-4_29How to use a DOI?

Keywords

Contextual English for tourism communication; Local wisdom; Training model

Abstract

Tourism villages have become strategic assets in promoting sustainable tourism, as they combine cultural preservation with economic development. However, one critical challenge faced by many tourism villages, including those in Banyuwangi, is the limited communicative competence of local human resources in serving international visitors. This linguistic gap not only reduces the quality of service delivery but also diminishes the potential for authentic cultural exchange and long-term visitor satisfaction. Previous studies on English training for rural tourism communities have generally emphasized vocabulary acquisition and functional expressions, yet they often fail to integrate contextual elements such as local traditions, culinary heritage, and hospitality norms. This research identifies that gap and positions contextual English training as a key solution to empower local stakeholders. This study adopts a qualitative case study approach, which is suitable for capturing in-depth insights from interviews, observations, and documentation of village tourism practices. This method ensures that the training model developed is not only linguistically functional but also culturally relevant.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Putu Ngurah Rusmawan
AU  - Kanom Kanom
AU  - Aditya Wiralatief Sanjaya
AU  - Murianto
PY  - 2025
DA  - 2025/12/31
TI  - Contextual English Training Model Based on Local Wisdom: A Case Study of Tourism Communication in Banyuwangi
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025
PB  - Atlantis Press
SP  - 240
EP  - 247
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-938-4_29
DO  - 10.2991/978-94-6463-938-4_29
ID  - Rusmawan2025
ER  -