Factors Affecting Sales Admin Productivity in Increasing Hotel Revenue

DOI

10.2991/978-94-6463-938-4_24How to use a DOI?

Keywords

Hotel Revenue; Management; Productivity; Sales Admin; Tasks

Abstract

The Sales Admin plays a crucial role in supporting hotel marketing activities. The role of Sales Admin is crucial in attracting guests to stay at the hotel for longer periods and hosting events such as weddings, birthday parties, gatherings, and other celebrations to increase hotel revenue. The purpose of this study is to identify the tasks of Sales Admin and analyze the factors that affect the productivity of Sales Admin, which contributes to increasing the revenue of Harris Hotel Samarinda. Qualitative data analysis involves systematically exploring and compiling information gathered from various sources, such as interviews, field observation notes, and diverse documents. The results showed that Sales Admin tasks are: handle stock checks, process marketing, think about the correctness of the selling price; take care of the process data of customers who make purchases; prepare Banquet Event Order (BEO), Meeting, Incentive, Conference, and Exhibition (MICE) reports, amendments, breakdowns, recap all event reports, prepare the necessary files for payment; work on tasks related to administration. The factors that affect the productivity of Sales Admin in increasing hotel revenue are: implementation of MIS, training and development of Sales Admin employees, use of CRM software technology, setting realistic sales targets and providing incentives to employees, creating efficient and structured work processes, and motivating employees.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Sari Pratiwi
AU  - Aurellia Almirandha
AU  - Musdalifah Musdalifah
AU  - Budi Winarni
PY  - 2025
DA  - 2025/12/31
TI  - Factors Affecting Sales Admin Productivity in Increasing Hotel Revenue
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025
PB  - Atlantis Press
SP  - 197
EP  - 205
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-938-4_24
DO  - 10.2991/978-94-6463-938-4_24
ID  - Pratiwi2025
ER  -