Building Motivation for Self-Directed Learning Strategy in Vocational Higher Education

DOI

10.2991/978-94-6463-938-4_52How to use a DOI?

Keywords

Flexibility; Marketing; Self-Directed Learning; Vocational

Abstract

This study aims to investigate how the motivation of students to learn in participating in learning about the subject of marketing and service excellent using the concept of self-directed learning in vocational higher education at Politeknik Negeri Jakarta. This research aims to measure and analyse how marketing and service excellence are taught and applied in vocational higher education as a learning model that fosters student confidence, independence, discipline, and problem-solving abilities. This study used mixed method such as quantitative used for determining the sample, and descriptive qualitative analysis method used for describing the results of the analysis. The data collection techniques using questionnaire to the students and study literature of marketing and service excellent. The research outcomes demonstrate that implementing self-directed learning approaches in marketing and service excellence education cultivates student confidence and independence, promotes responsibility, improves learning focus, develops collaborative problem-solving capabilities, and enhances their ability to generate solutions through project-based methodologies.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Iis Mariam
AU  - Nidia Sofa
AU  - Endah Wartiningsih
AU  - Nining Latianingsih
AU  - Hana Nurdina
PY  - 2025
DA  - 2025/12/31
TI  - Building Motivation for Self-Directed Learning Strategy in Vocational Higher Education
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025
PB  - Atlantis Press
SP  - 454
EP  - 463
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-938-4_52
DO  - 10.2991/978-94-6463-938-4_52
ID  - Mariam2025
ER  -