Evaluating the Impact of Green Tourism on Religious and Honeymoon Tourism in Bali and India: A Cross-Country Analysis Using SEM-PLS

DOI

10.2991/978-94-6463-938-4_20How to use a DOI?

Keywords

Green tourism; Honeymoon tourism; Multi-group analysis; Religious tourism; Sustainability practices

Abstract

This study investigates the impact of green tourism on religious and honeymoon tourism in Bali (Indonesia) and Karnataka (India) through a cross-country comparative analysis using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Drawing on data from 220 respondents (110 from each country), the research examines how sustainability practices (SP) shape destination image (DI), tourist experience (TE), and revisit intention (RI), with mediating roles of religious tourism satisfaction (RTS) and honeymoon tourism satisfaction (HTS). Results reveal that SP strongly enhances DI and TE in both regions, underscoring its foundational role in destination appeal. However, significant divergences emerge in tourist behavior: in Indonesia, high HTS paradoxically reduces RI (β =  − 0.338), likely due to honeymoon trips being framed as “once-in-a-lifetime” experiences. Conversely, in India, HTS strongly drives RI (β = 0.442), reflecting repeatable luxury perceptions. TE emerges as a universal driver of loyalty, surpassing DI, while RTS is consistently linked to TE in both countries. Multi-group analysis highlights cultural and contextual differences, such as Indonesia’s image-driven HTS versus India’s experience-driven HTS. Strategic implications emphasize tailoring sustainability initiatives to niche market dynamics, prioritizing experiential quality over promotional imagery. This study bridges theoretical gaps by validating a context-sensitive framework for sustainable tourism management in religious and honeymoon segments, offering actionable insights for destination authorities in Asia and beyond.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Kadek Jemmy Waciko
AU  - I Nyoman Suka Sanjaya
AU  - Rifqi Nur Fakhrurozi
AU  - Upayana Wiguna Eka Saputra
AU  - Asha Kamath
AU  - Satyanarayana Satyanarayana
PY  - 2025
DA  - 2025/12/31
TI  - Evaluating the Impact of Green Tourism on Religious and Honeymoon Tourism in Bali and India: A Cross-Country Analysis Using SEM-PLS
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025
PB  - Atlantis Press
SP  - 163
EP  - 171
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-938-4_20
DO  - 10.2991/978-94-6463-938-4_20
ID  - Waciko2025
ER  -