Proceedings of the 2nd International Conference on Business, Accounting, Banking, and Economics (ICBABE 2025)

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Excellent Human Resource Competence for Quality Tourism at Purima’u Beach, Enabhara Village, South Golewa District

Authors
Rafael Octavianus Byre1, *
1Faculty of Economics and Business, University of Flores, Ende, East Nusa Tenggara, Indonesia
*Corresponding author. Email: byreoctovianus@gmail.com
Corresponding Author
Rafael Octavianus Byre
Available Online 27 October 2025.
DOI
10.2991/978-94-6463-862-2_22How to use a DOI?
Keywords
Human Resource Competence; Tourism Development; Sustainable Tourism Strategy
Abstract

Purima’u Beach, located in Enabhara Village, South Golewa District, is one of the potential tourist destinations in Ngada Regency, East Nusa Tenggara. However, its natural and cultural attractions have not been optimally developed due to limitations in local human resource (HR) capacity. This article aims to analyze the current state of HR competencies in managing tourism and to formulate strategies for improving HR quality to achieve a sustainable and high-quality tourist destination. This study employs a qualitative descriptive method through field observations, in-depth interviews with 15 key respondents, and reviews of village documents and tourism statistics. The findings reveal that most tourism actors lack formal training in tourism, have limited understanding of digital marketing, and are constrained by weak institutional management. There is a need for competency-based training strategies, the strengthening of local institutions such as tourism awareness groups (Pokdarwis) and village-owned enterprises (BUMDes), and multi-stakeholder collaboration to enhance HR readiness in delivering quality tourism. This article supports its argument with a five-year visitor trend graph and a SWOT analysis table as a foundation for strategic planning.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Business, Accounting, Banking, and Economics (ICBABE 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
27 October 2025
ISBN
978-94-6463-862-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-862-2_22How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rafael Octavianus Byre
PY  - 2025
DA  - 2025/10/27
TI  - Excellent Human Resource Competence for Quality Tourism at Purima’u Beach, Enabhara Village, South Golewa District
BT  - Proceedings of the 2nd International Conference on Business, Accounting, Banking, and Economics (ICBABE 2025)
PB  - Atlantis Press
SP  - 255
EP  - 265
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-862-2_22
DO  - 10.2991/978-94-6463-862-2_22
ID  - Byre2025
ER  -