Sentiment Analysis of Comments on Flexing Content Posted by Gen Z Celebrities: Does Gender Matter?
- DOI
- 10.2991/978-2-38476-321-4_10How to use a DOI?
- Keywords
- sentiment; flexing; Instagram; Gen Z; gender
- Abstract
Flexing has broadly started to reach the digital world since the emergence of photo and video-based social media such as Instagram. This showing-off-luxury behaviour is often aimed at getting praise, recognition, or making other people jealous of their achievements. Regardless of age and gender, flexing often creates new Instagram celebrities from young people such as Gen Z who are still in their early 20s. In this research, through sentiment analysis using a support vector machine algorithm in the comments on Instagram posts, the research wants to know whether gender influences people's views on Gen Z celebrity flexing content. This research uses a netnographic approach by conducting sentiment analysis on comments in flexing posts belonging to two Gen Z celebrities, namely @siscakohl, a 23-year-old woman, and @willie26_, a 22-year-old man. The comments analysed are from posts from 2020 to the present. The results show that negative comments have increased since @siscakohl and @willie27_ consistently post flexing content. However, the proportion of negative comments in @siscakohl in the last two years has tended to decrease by 0,8% - 7,3% since she uploaded more posts about her husband and baby, while @willie27_, who still focuses on distributing money and displaying his wealth, has tended to increase by 3,8% - 4.8%. So, public sentiments in Gen Z celebrities who flex are not influenced by gender but by the existence of flexing itself.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Aulia Haris Firstiyanti AU - Mahendra Wijaya AU - Slamet Subiyantoro AU - Sri Kusumo Habsari PY - 2024 DA - 2024/12/24 TI - Sentiment Analysis of Comments on Flexing Content Posted by Gen Z Celebrities: Does Gender Matter? BT - Proceedings of the Third International Conference on Communication, Language, Literature, and Culture (ICCoLliC 2024) PB - Atlantis Press SP - 119 EP - 130 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-321-4_10 DO - 10.2991/978-2-38476-321-4_10 ID - Firstiyanti2024 ER -