Proceedings of the Third International Conference on Communication, Language, Literature, and Culture (ICCoLliC 2024)

Sentiment Analysis of Comments on Flexing Content Posted by Gen Z Celebrities: Does Gender Matter?

Authors
Aulia Haris Firstiyanti1, *, Mahendra Wijaya1, Slamet Subiyantoro1, Sri Kusumo Habsari1
1Universitas Sebelas Maret Surakarta, Surakarta, Indonesia
*Corresponding author. Email: aulia_hfirstiyanti@student.uns.ac.id
Corresponding Author
Aulia Haris Firstiyanti
Available Online 24 December 2024.
DOI
10.2991/978-2-38476-321-4_10How to use a DOI?
Keywords
sentiment; flexing; Instagram; Gen Z; gender
Abstract

Flexing has broadly started to reach the digital world since the emergence of photo and video-based social media such as Instagram. This showing-off-luxury behaviour is often aimed at getting praise, recognition, or making other people jealous of their achievements. Regardless of age and gender, flexing often creates new Instagram celebrities from young people such as Gen Z who are still in their early 20s. In this research, through sentiment analysis using a support vector machine algorithm in the comments on Instagram posts, the research wants to know whether gender influences people's views on Gen Z celebrity flexing content. This research uses a netnographic approach by conducting sentiment analysis on comments in flexing posts belonging to two Gen Z celebrities, namely @siscakohl, a 23-year-old woman, and @willie26_, a 22-year-old man. The comments analysed are from posts from 2020 to the present. The results show that negative comments have increased since @siscakohl and @willie27_ consistently post flexing content. However, the proportion of negative comments in @siscakohl in the last two years has tended to decrease by 0,8% - 7,3% since she uploaded more posts about her husband and baby, while @willie27_, who still focuses on distributing money and displaying his wealth, has tended to increase by 3,8% - 4.8%. So, public sentiments in Gen Z celebrities who flex are not influenced by gender but by the existence of flexing itself.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Third International Conference on Communication, Language, Literature, and Culture (ICCoLliC 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2024
ISBN
978-2-38476-321-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-321-4_10How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Aulia Haris Firstiyanti
AU  - Mahendra Wijaya
AU  - Slamet Subiyantoro
AU  - Sri Kusumo Habsari
PY  - 2024
DA  - 2024/12/24
TI  - Sentiment Analysis of Comments on Flexing Content Posted by Gen Z Celebrities: Does Gender Matter?
BT  - Proceedings of the Third International Conference on Communication, Language, Literature, and Culture (ICCoLliC 2024)
PB  - Atlantis Press
SP  - 119
EP  - 130
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-321-4_10
DO  - 10.2991/978-2-38476-321-4_10
ID  - Firstiyanti2024
ER  -