Proceedings of the Third International Conference on Communication, Language, Literature, and Culture (ICCoLliC 2024)

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Gibran Rakabuming Raka's Identity Paradox on Instagram

Authors
Erwin Kartinawati1, *, Andrik Purwasito2
1Universitas Sahid Surakarta, Surakarta, Indonesia
2Universitas Sebelas Maret, Surakarta, Indonesia
*Corresponding author. Email: erwin.kartinawati@usahidsolo.ac.id
Corresponding Author
Erwin Kartinawati
Available Online 24 December 2024.
DOI
10.2991/978-2-38476-321-4_9How to use a DOI?
Keywords
Gibran; Identity; Paradox
Abstract

Gibran Rakabuming Raka is a figure who has a lot of public attention. Not only because his status as the son of the President of the Republic of Indonesia (Joko Widodo), then Mayor of Surakarta, and now elected as vice president in the 2024 election, but also because of the controversy accompanying him. The controversy related to the decision of the constitutional court which changed the age requirement for candidates for head of state, which previously had to be at least 40 years, to being able to nominate as long as they have previously served or are currently serving as regional head. At the time of nomination, Gibran was still 36 years old. Gibran's candidacy and victory as vice president was labelled as dynastic politics because it was considered an effort/form of extending his father's power. Apart from that, Gibran is a unique figure. We can see it from how he defines himself on social media, especially Instagram. On the verified @gribran_rakabuming account, Gibran describes a figure that is totally different or opposite to actual conditions. As IGer, Gibran often posts things that invite netizen reactions because of their paradoxical nature. Using the Van Dijk model of discourse analysis, this study aimed at the political-ideological motives behind Gibran's paradox regarding his identity on social media. The results of the study showed that Gibran Rakabuming Raka's identity paradox was a strategy to win the election using buzz marketing, as well as a defensive reaction to netizens’ scathing comments.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Third International Conference on Communication, Language, Literature, and Culture (ICCoLliC 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2024
ISBN
978-2-38476-321-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-321-4_9How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Erwin Kartinawati
AU  - Andrik Purwasito
PY  - 2024
DA  - 2024/12/24
TI  - Gibran Rakabuming Raka's Identity Paradox on Instagram
BT  - Proceedings of the Third International Conference on Communication, Language, Literature, and Culture (ICCoLliC 2024)
PB  - Atlantis Press
SP  - 98
EP  - 118
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-321-4_9
DO  - 10.2991/978-2-38476-321-4_9
ID  - Kartinawati2024
ER  -