Proceedings of the International Conference on Cultural Studies (ICCUS 2024)

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A Multimodal Discourse Analysis on Female Representations in Indonesian Horror Film Posters

Authors
Dini Anggraheni1, *, Sahid Teguh Widodo1, Mahendra Wijaya1, Deny Tri Ardianto1
1Universitas Sebelas Maret, Surakarta, Indonesia
*Corresponding author. Email: dini.anggraheni@student.uns.ac.id
Corresponding Author
Dini Anggraheni
Available Online 6 June 2025.
DOI
10.2991/978-2-38476-418-1_19How to use a DOI?
Keywords
Female; Film; Horror; Multimodal; Poster
Abstract

This paper presents a comprehensive multimodal discourse analysis of female representations in Indonesian horror film posters produced between 2022 and 2023, currently available on Netflix and other streaming platforms. The study employs Multimodal Discourse Analysis (MDA) as the primary methodology, anchored in Kress and Van Leeuwen’s Visual Grammar and Halliday’s Systemic Functional Linguistics. Through this framework, the research explores how various multimodal features—such as visual imagery, colour schemes, typography, and layout—construct and perpetuate stereotypes of women in the horror genre. A total of 20 film posters were meticulously analyzed to identify recurring themes and patterns in the portrayal of female characters. The findings reveal that these posters often reinforce traditional gender stereotypes, depicting women as both victims and sinister figures, which align with broader cultural narratives surrounding femininity and fear. This analysis underscores the significant role of the horror genre in shaping and reflecting societal attitudes towards women, particularly in a genre that thrives on subverting the familiar. The paper contributes to the broader discourse on gender representation in media, offering insights into how horror film marketing in Indonesia utilizes multimodal resources to influence audience perceptions of women.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Cultural Studies (ICCUS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 June 2025
ISBN
978-2-38476-418-1
ISSN
2352-5398
DOI
10.2991/978-2-38476-418-1_19How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dini Anggraheni
AU  - Sahid Teguh Widodo
AU  - Mahendra Wijaya
AU  - Deny Tri Ardianto
PY  - 2025
DA  - 2025/06/06
TI  - A Multimodal Discourse Analysis on Female Representations in Indonesian Horror Film Posters
BT  - Proceedings of the International Conference on Cultural Studies (ICCUS 2024)
PB  - Atlantis Press
SP  - 250
EP  - 263
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-418-1_19
DO  - 10.2991/978-2-38476-418-1_19
ID  - Anggraheni2025
ER  -