Eco-Innovation: Analysis of Performance Improvement Through Sustainable Entrepreneurship Orientation in the Food Sector Based on MSME Agroindustry in Jember

DOI

10.2991/978-94-6463-956-8_19How to use a DOI?

Keywords

Eco-Innovation; Sustainable Entrepreneurial Orientation; MSMEs; Sustainable Performance

Abstract

This study investigates the influence of Eco-Innovation, encompassing Eco-Product, Eco-Process, and Eco-Marketing Innovation, on the Sustainable Performance of Micro, Small, and Medium Enterprises (MSMEs) in the agro-industry food sector in Jember Regency, Indonesia. This model utilizes Sustainable Entrepreneurial Orientation (SEO) as a key mediator. Employing an explanatory quantitative design, data were collected from 167 MSMEs using random sampling and analyzed via the Structural Equation Modeling – Partial Least Square (SEM-PLS) method. The findings indicate that Eco-Process Innovation and Eco-Marketing Innovation significantly and positively affect Sustainable Performance directly. However, Eco-Product Innovation shows an insignificant direct influence. The structural model demonstrates good predictive relevance (Q² = 0.873). SEO is confirmed to be a significant mediator for all three Eco-Innovation dimensions, acting as a full mediator for Eco-Product Innovation, thereby underscoring that the effective translation of green initiatives into performance requires a supportive entrepreneurial mindset. This research contributes theoretically by validating SEO’s role in bridging innovation and performance in the MSME context and offers practical guidance for stakeholders to focus on developing SEO to achieve sustainable competitive advantage in the Jember agro-industry.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Rizky Atika Salsabila Ivabianca Putri
AU  - Isti Fadah
AU  - Handriyono Handriyono
AU  - Almas Farah Dinna Dewi
AU  - Amalia Rizqi Ramdani
AU  - Ages Miftah Dayurimasani
PY  - 2025
DA  - 2025/12/26
TI  - Eco-Innovation: Analysis of Performance Improvement Through Sustainable Entrepreneurship Orientation in the Food Sector Based on MSME Agroindustry in Jember
BT  - Proceedings of the 4th International Conference on Economic, Business, and Accounting Studies (ICEBAST 2025)
PB  - Atlantis Press
SP  - 240
EP  - 253
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-956-8_19
DO  - 10.2991/978-94-6463-956-8_19
ID  - Putri2025
ER  -