The Effect of Subjective Norms on the Entrepreneurial Commitment of Micro Business Owners

DOI

10.2991/978-94-6463-809-7_17How to use a DOI?

Keywords

Entrepreneurial commitment; entrepreneurial competence; entrepreneurial orientation; subjective norm; MSME

Abstract

MSME actors should be prepare entrepreneurial commitment, entrepreneurial competence, entrepreneurial orientation, and subjective norm who will start imboost their business. This study used quantitative methods with a sample of 122 MSME actors. The results of this research activity are expected to be able to provide guidelines for MSME actors in order to increase commitment to entrepreneurship. Then, the results of this study are expected to be a source of reading for other researchers to conduct research activities that are similar or in line with this research.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mei Ie
AU  - Salsabilla Ayundha Martsha Buana
PY  - 2025
DA  - 2025/08/13
TI  - The Effect of Subjective Norms on the Entrepreneurial Commitment of Micro Business Owners
BT  - Proceedings of the Thirteenth International Conference on Entrepreneurship and Business Management UNTAR 2024 (ICEBM 2024)
PB  - Atlantis Press
SP  - 215
EP  - 228
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-809-7_17
DO  - 10.2991/978-94-6463-809-7_17
ID  - Ie2025
ER  -