Welcome to the Proceedings of the Thirteenth International Conference on Entrepreneurship and Business Management UNTAR 2024 (ICEBM 2024). This compilation reflects the vibrant exchange of ideas, research, and real-world practices that took place during the conference, highlighting how businesses across sectors and geographies are embracing innovation to align with the United Nations Sustainable Development Goals (SDGs). This event brought together scholars, practitioners, policymakers, entrepreneurs, and civil society representatives to explore how innovation is being used to integrate the SDGs into core business operations. Discussions ranged from sustainable finance and ESG reporting to digital transformation, circular economy strategies, and inclusive business models. What emerged was a rich tapestry of perspectives and case studies showing that sustainability is not only a moral obligation but also a strategic advantage.

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