Sentiment Analysis of the Super Priority Tourism Destination Labuan Bajo Based on Artificial Intelligence

DOI

10.2991/978-2-38476-495-2_17How to use a DOI?

Keywords

Artificial Intelligence; Labuan Bajo; Sentiment Analysis; Super Priority Tourism Destination

Abstract

The development of Indonesian tourism in December 2024 exhibited a positive trend. However, despite this escalation, the figures remained below the target set by the Ministry of Tourism and Creative Economy. Achieving these targets necessitates a comprehensive strategy, incorporating communication-based approaches such as marketing communication, digital communication, and more. In digital communication and marketing realm, social media plays a pivotal role. Promotion through social media is considered the most effective method for introducing culture, raising public awareness about cultural preservation, and promoting cultural products and services to international tourists. However, to optimize this marketing strategy, continuous monitoring is required to evaluate its effectiveness and analyze public opinion—whether predominantly positive or negative. Previous research has demonstrated that social media monitoring can provide significant benefits for businesses. Therefore, this study aims to analyze and depict sentiment analysis of the Labuan Bajo Super Priority Tourism Destination using artificial intelligence-based methods. The findings of this study reveal that artificial intelligence-based sentiment analysis of the Labuan Bajo superpriority tourism destination indicates a high level of exposure across various digital platforms. Furthermore, sentiment analysis suggests that most of the public opinion regarding Labuan Bajo is neutral, with a smaller proportion of positive and negative sentiments. However, there are noticeable differences in public perception regarding two main topics: tourism development and tourist attractions. Tourism development received higher negative sentiment, primarily related to issues of infrastructure and accessibility, whereas tourist attractions tended to receive more positive responses due to their natural beauty and engaging tourism experiences.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Lydia Irena
PY  - 2025
DA  - 2025/12/29
TI  - Sentiment Analysis of the Super Priority Tourism Destination Labuan Bajo Based on Artificial Intelligence
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities 2025 (ICEBSH 2025)
PB  - Atlantis Press
SP  - 177
EP  - 187
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-495-2_17
DO  - 10.2991/978-2-38476-495-2_17
ID  - Irena2025
ER  -