Social Media Sentiment on the Female Ruler Polemic in Yogyakarta

DOI

10.2991/978-2-38476-495-2_18How to use a DOI?

Keywords

Female Ruler; Social Media Monitoring; Sentiment Analysis; Brand24

Abstract

The issue regarding the succession process at the Keraton Ngayogyakarta Hadiningrat, about who will succeed Sultan Hamengku Buwono X, has been a topic of discussion since mid-2015. This eventually led to the controversy surrounding the idea of a female ruler. The controversy began with the issuance of the Sabda Raja (Sabda Jejering Raja) and Dhawuh Raja, which caused divisions within the royal family. These proclamations became controversial because they were considered to violate the existing rules or paugeran of the Keraton. To this day, the controversy continues, and the succession process for the first meale ruler in Yogyakarta is still ongoing, receiving both support and opposition. This situation forms the basis of this study, which aims to analyze public sentiment regarding the issue of a female ruler in the Yogyakarta Keraton. The research focuses on analyzing sentiment on social media using a web-based application for social media analysis. As is well known, social media has a significant impact in today’s world and serves as a powerful force for driving change. The study employs a mixed-method approach, where quantitative data is interpreted qualitatively. The data was collected using the social media analysis tool Brand24 throughout 2024. The research findings indicate that social media sentiment regarding the “female ruler” issue in Yogyakarta is predominantly neutral in emotional tone, with a total of 8,348 mentions. The highest number of mentions occurred in November 2024, coinciding with the 2024 regional elections in Yogyakarta.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wulan Purnama Sari
AU  - Sinta Paramita
AU  - Roswita Oktavianti
AU  - Claribel Halim
AU  - Hélio Brites da Silva
PY  - 2025
DA  - 2025/12/29
TI  - Social Media Sentiment on the Female Ruler Polemic in Yogyakarta
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities 2025 (ICEBSH 2025)
PB  - Atlantis Press
SP  - 188
EP  - 197
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-495-2_18
DO  - 10.2991/978-2-38476-495-2_18
ID  - Sari2025
ER  -