The Evolution of Creation Mode of Chinese Web Mini-series: Insights from Media Technology Affordance

DOI

10.2991/978-2-38476-364-1_81How to use a DOI?

Keywords

web mini-series; creation mode; evolution path; media technology affordance

Abstract

Web mini-series have formed an emerging type of media in China and attracted public attention and discussion by virtue of their unique narration and aesthetic styles. Development of mobile internet technology has created new demands of mobile scene consumption for streaming media users in China. Considering of this, streaming media platforms have proactively launched landscape web mini-series aiming at young netizens, which achieve a wide success. With iterations of media technology and under enlightenment of landscape web mini-series, portrait short videos have developed a scenario narration style and gradually evolved into portrait web mini-series, which is a new chance to fly in the Chinese film and TV market. With the Chinese web mini-series as the research target, the paper focuses on portrait mini-series on short-video platforms. Through presentation of development sequences and creation modes of web mini-series, two iterations of the mode of portrait mini-series are summarized: iteration from scenario short videos created by UGC to the diversified professional creation mode with PUGC and PGC; iteration towards a batched production mode, motivated by media technology empowerment. The paper then analyzes creation dissimilation generated therefrom, namely pleasing creation with excess dependence on algorithms; cheap creation caused by consumerism. Solutions for addressing the creation dissimilation in web mini-series are proposed: returning to the true intention of creation and exploring portrait aesthetics; and developing to more immersive, interactive and in-person diversified creation leveraging media technology and innovation in original content creation.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Saizi Tang
PY  - 2025
DA  - 2025/03/17
TI  - The Evolution of Creation Mode of Chinese Web Mini-series: Insights from Media Technology Affordance
BT  - Proceedings of the 2024 4th International Conference on Education, Language and Art (ICELA 2024)
PB  - Atlantis Press
SP  - 650
EP  - 664
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-364-1_81
DO  - 10.2991/978-2-38476-364-1_81
ID  - Tang2025
ER  -