Gap Analysis of the Implementation of the 7a Concept in Tourism on Bangka Island

DOI

10.2991/978-94-6463-974-2_11How to use a DOI?

Keywords

Tourism; 7A Concept; Gap Analysis; Implementation

Abstract

This study aims to evaluate the implementation of the 7A concept (Attractions, Amenities, Accessibility, Activities, Available Packages, Ancillary Services, and Awareness) in the tourism sector on Bangka Island using a gap analysis method. The research focuses on two main destinations, namely Parai Beach Resort & Spa (Blue Tourism) and Kurau Mangrove Tourism (Green Tourism), selected due to their significant natural tourism potential but differing in terms of management and facilities. A qualitative approach was employed through in-depth inter-views with destination managers, direct observation, and descriptive analysis to explore the gaps between ideal and actual conditions. The findings reveal that Parai Beach Resort & Spa excels in beach attractions, water sports, and accommodation facilities, but still faces gaps in disability-friendly facilities, creative activity options, diversification of tour packages, and international awareness. Meanwhile, Kurau Mangrove Tourism offers strengths in nature-based ecotourism (river cruising, mangrove education, and glamping) but remains weak in sanitation facilities, local community involvement in tourism activities, and digital promotion strategies. Overall, both destinations re-quire improvements in inclusive facilities, development of creative activities involving local communities, diversification of tour packages, and global digital branding strategies. Implementing these improvements could enhance the competitiveness, sustainability, and long-term appeal of Bangka Island’s tourism to both domestic and international tourists.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Asri Novi Purnama Sari
AU  - Inka Novia Tunggadewi
AU  - Devi Valeriani
AU  - Nizwan Zukhri
PY  - 2025
DA  - 2025/12/25
TI  - Gap Analysis of the Implementation of the 7a Concept in Tourism on Bangka Island
BT  - Proceedings of the 2nd International Conference of Economics, Management, Accounting, and Business Digital (ICEMAB 2025)
PB  - Atlantis Press
SP  - 68
EP  - 75
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-974-2_11
DO  - 10.2991/978-94-6463-974-2_11
ID  - Sari2025
ER  -