Research on the Digital Transformation and Innovation Path of China’s Urban Night Tourism Industry

Xinyuan Cai; Haoyu Fan

doi:10.2991/978-94-6463-642-0_6

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Research on the Digital Transformation and Innovation Path of China’s Urban Night Tourism Industry

Authors

Xinyuan Cai¹^{, 2}^{, 3}^{, *}, Haoyu Fan¹^{, 2}^{, 3}

¹School of Architecture and Urban Planning, Huazhong University of Science and Technology, Wuhan, 430074, China

²The Key Laboratory of Lighting Interactive Service and Technology for Ministry of Culture and Tourism, Wuhan, 430074, China

³Hubei Engineering Research Center for Technology of Digital Lighting, Wuhan, 430074, China

^*Corresponding author. Email: caixy@hust.edu.cn

Corresponding Author

Xinyuan Cai

Available Online 24 January 2025.

DOI: 10.2991/978-94-6463-642-0_6 How to use a DOI?
Keywords: Urban night tourism; Digital transformation; Tourism innovation
Abstract: This study examines the development, status, and future trends of China’s urban night tourism industry. Through a comprehensive analysis of historical progression, market scale, and technological transformation, this research provides insights into the evolving landscape of urban night tourism in China. The industry has undergone significant growth, with the night-time economy reaching 4.8 trillion yuan in 2023, becoming a crucial component of urban economic development. The study identifies two main categories of urban night tourism products: cultural night tourism and sightseeing night tourism, each offering unique experiences that showcase local culture and urban landscapes. Technological advancements, particularly in intelligent lighting, virtual and augmented reality, and IoT, have substantially enhanced the quality and appeal of night tourism experiences. The research also highlights the development of night tourism in key cities such as Chongqing, Shanghai, and Changsha, supported by favourable policies and diverse product offerings. Looking ahead, the digital transformation of the industry presents both opportunities and challenges, with a focus on balancing technological innovation with authentic experiences. The study concludes by proposing innovation paths for the industry, emphasising product diversification, service quality improvement, and stakeholder collaboration to ensure sustainable growth and competitiveness in the tourism market.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024)
Series: Advances in Economics, Business and Management Research
Publication Date: 24 January 2025
ISBN: 978-94-6463-642-0
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-642-0_6 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Xinyuan Cai
AU  - Haoyu Fan
PY  - 2025
DA  - 2025/01/24
TI  - Research on the Digital Transformation and Innovation Path of China’s Urban Night Tourism Industry
BT  - Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024)
PB  - Atlantis Press
SP  - 55
EP  - 66
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-642-0_6
DO  - 10.2991/978-94-6463-642-0_6
ID  - Cai2025
ER  -

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