Proceedings of the 2026 8th International Conference on Economic Management and Cultural Industry (ICEMCI 2026)

2026 8th International Conference on Economic Management and Cultural Industry (ICEMCI 2026)

📍Beijing, China🗓️ 12-14 June 2026
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Digital Transformation and Export Performance of Smes: The Mediating Role of Innovation Capability in Emerging Markets

Authors
Yijia Guo1, *
1Macau University of Tourism, Macau, China
*Corresponding author. Email: 18306513257@163.com
Corresponding Author
Yijia Guo
Available Online 30 September 2026.
DOI
10.2991/978-94-6239-777-4_41How to use a DOI?
Keywords
Digital Transformation; SME Export Performance; Innovation Capability; Emerging Market; Organisational Readiness; SPSS; Internationalisation; TOE Framework; RBV Model
Abstract

This research paper examines how digital transformation has affected the export performance of small and medium-sized enterprises (SMEs) operating within emerging markets while focusing on the mediating influence of innovation capability. Employing a quantitative survey method with a sample size of 280 and SPSS analysis, this research demonstrates that organisational readiness contributes to digital adoption. Additionally, the research provides evidence that digital transformation directly affects business export intensity and that innovation capability plays a key role in mediating this relationship. In concluding the study, the authors speculate that SMEs will need to convert their technological investments into strategic innovation capacities in order to achieve sustainable global competitiveness as the world becomes increasingly digitised and competitive.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 8th International Conference on Economic Management and Cultural Industry (ICEMCI 2026)
Series
Advances in Economics, Business and Management Research
Publication Date
30 September 2026
ISBN
978-94-6239-777-4
ISSN
2352-5428
DOI
10.2991/978-94-6239-777-4_41How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yijia Guo
PY  - 2026
DA  - 2026/09/30
TI  - Digital Transformation and Export Performance of Smes: The Mediating Role of Innovation Capability in Emerging Markets
BT  - Proceedings of the 2026 8th International Conference on Economic Management and Cultural Industry (ICEMCI 2026)
PB  - Atlantis Press
SP  - 384
EP  - 396
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-777-4_41
DO  - 10.2991/978-94-6239-777-4_41
ID  - Guo2026
ER  -