Heavy Asset Optimization in the Algorithmic Commerce Era: Data Intelligence and Cross-Platform Collaboration as JD.com’s Breakthrough Strategy

DOI

10.2991/978-94-6239-777-4_33How to use a DOI?

Keywords

E-commerce industry; enterprise transformation; cross-platform cooperation; AI; emerging markets

Abstract

As a leading enterprise in China’s e-commerce industry, JD.com is currently facing multiple challenges, including an imbalance in competitive strategies, insufficient product diversity, a lack of traffic entry points, and internal organizational problems. The key to breaking the deadlock is not to abandon products with substantial investments but to achieve “improvement of heavy assets” through large AI models and data intelligence. On the one hand, by learning from Amazon’s practices, optimize inventory turnover and warehouse distribution efficiency through AI demand forecasting. On the other hand, by establishing interest data cooperation and deeply collaborating with vertical communities such as Zhihu and Xiaohongshu, cross - platform interest profiles can be constructed based on the data left by users on social platforms to realize “products finding customers” push notifications. JD.com’s future lies in transforming from a “traffic buyer” to a “data collaborator” and reshaping its competitiveness through technology - driven precision marketing.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zhuoyan Deng
PY  - 2026
DA  - 2026/09/30
TI  - Heavy Asset Optimization in the Algorithmic Commerce Era: Data Intelligence and Cross-Platform Collaboration as JD.com’s Breakthrough Strategy
BT  - Proceedings of the 2026 8th International Conference on Economic Management and Cultural Industry (ICEMCI 2026)
PB  - Atlantis Press
SP  - 295
EP  - 304
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-777-4_33
DO  - 10.2991/978-94-6239-777-4_33
ID  - Deng2026
ER  -