Research on the Promotion of Social Media Marketing to International Trade Business

DOI

10.2991/978-94-6239-777-4_32How to use a DOI?

Keywords

Social Media Marketing; International Trade; Target Markets; Brand Image; Customer Communication

Abstract

In the context of the continuous advancement of the global digital wave, social media has gradually transformed from a simple social interaction tool to an important support carrier for international trade business development. With its advantages of wide dissemination, strong interaction and controllable cost, social media marketing breaks the time and space limitation of traditional international trade marketing and provides a new path for all kinds of enterprises to participate in international competition. This paper focuses on the relationship between social media marketing and international trade business, combs the relevant theoretical basis, analyzes the application status and existing difficulties of social media marketing in international trade, focuses on the promotion of social media marketing in expanding target markets, shaping brand image, reducing marketing costs and strengthening customer communication. Finally, it draws the conclusion that it provides theoretical reference and practical guidance for enterprises to enhance international trade competitiveness through social media marketing.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zan Gao
PY  - 2026
DA  - 2026/09/30
TI  - Research on the Promotion of Social Media Marketing to International Trade Business
BT  - Proceedings of the 2026 8th International Conference on Economic Management and Cultural Industry (ICEMCI 2026)
PB  - Atlantis Press
SP  - 287
EP  - 294
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-777-4_32
DO  - 10.2991/978-94-6239-777-4_32
ID  - Gao2026
ER  -