Effectiveness, Problems and Countermeasures of Personal Information Protection for Minor Consumers on E-commerce Platforms

DOI

10.2991/978-94-6239-777-4_52How to use a DOI?

Keywords

Rights and Interests of Minors; Personal Information Protection; E-commerce Governance; Online Consumption Governance

Abstract

With the vigorous development of the digital economy, e-commerce platforms have become an important scenario for minors’ daily consumption. The protection of minors’ personal information is not only a key component of the legal rights and interests protection system for minors, but also an important support for their healthy growth in the digital era. At present, obvious loopholes still exist in the collection, storage, use and other links of minors’ personal information on e-commerce platforms. Prominent problems such as the formalistic implementation of the guardian consent mechanism and the lack of pertinence and adaptability in privacy policies have seriously endangered the security of minors’ personal information. This paper systematically sorts out relevant laws and regulations, academic researches and industrial practices at home and abroad, and deeply analyzes the compliance risks as well as the deficiencies of the existing regulatory system concerning the protection of minors’ personal information on e-commerce platforms. Combined with the survey data of 13 sampled e-commerce platforms and typical cases, it reveals the institutional design flaws and practical shortcomings of the industry, and clarifies the root causes of the problems. On this basis, countermeasures are put forward from three dimensions: legislative improvement, platform performance of duties and strengthened supervision. The specific measures include refining legal norms, improving the subject responsibility system, strengthening supervision over leading platforms, and enhancing compliance guidance for small and medium-sized platforms, with a view to constructing a more perfect protection system for minors’ personal information.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yajing Wang
PY  - 2026
DA  - 2026/09/30
TI  - Effectiveness, Problems and Countermeasures of Personal Information Protection for Minor Consumers on E-commerce Platforms
BT  - Proceedings of the 2026 8th International Conference on Economic Management and Cultural Industry (ICEMCI 2026)
PB  - Atlantis Press
SP  - 481
EP  - 494
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-777-4_52
DO  - 10.2991/978-94-6239-777-4_52
ID  - Wang2026
ER  -