Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)

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The Impact of Winter Sports Events on the Local Snow and Ice Tourism Economy Opportunities and Challenges for Regional Economic Development

Authors
Yuhong Gao1, *
1University of Exeter, Business School, Exeter, EX4 4PY, UK
*Corresponding author. Email: yg407@exeter.ac.uk
Corresponding Author
Yuhong Gao
Available Online 14 August 2025.
DOI
10.2991/978-94-6463-811-0_117How to use a DOI?
Keywords
Winter sports; Local tourism economy; Economic growth opportunities and Challenges; Local economic development
Abstract

Winter sports events significantly impact local snow and ice tourism economies, driving tourism revenue, employment, and infrastructure development. This study examines these effects through the 2022 Beijing Winter Olympics case, highlighting benefits such as regional visibility and investment attraction while addressing challenges like seasonal limitations and infrastructure underutilization. Using the Integrated Snow Sports Economic Impact Model (ISSEIM), this research evaluates short- and long-term economic effects, emphasizing policy strategies like public-private partnerships (PPPs) and industry diversification. Findings suggest that optimizing post-event infrastructure and fostering sustainable tourism are key to maximizing economic benefits. This study provides insights for policymakers and businesses aiming to enhance the long-term impact of winter sports events. Overall, this study, using the 2022 Beijing Winter Olympics as a case, applies the Integrated Snow Sports Economic Impact Model (ISSEIM) to analyze the impact of winter sports events on local snow and ice tourism economies, covering revenue, employment, and infrastructure development. It suggests optimizing post-event facility use and promoting sustainable tourism to maximize long-term economic benefits.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
14 August 2025
ISBN
978-94-6463-811-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-811-0_117How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuhong Gao
PY  - 2025
DA  - 2025/08/14
TI  - The Impact of Winter Sports Events on the Local Snow and Ice Tourism Economy Opportunities and Challenges for Regional Economic Development
BT  - Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)
PB  - Atlantis Press
SP  - 1081
EP  - 1088
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-811-0_117
DO  - 10.2991/978-94-6463-811-0_117
ID  - Gao2025
ER  -