Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)

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E-commerce Model Analysis of Meituan

Authors
Zongzhen He1, *
1Chongqing DEPU Foreign Language School, Chongqing, 400050, China
*Corresponding author. Email: hzz20071231@qq.com
Corresponding Author
Zongzhen He
Available Online 14 August 2025.
DOI
10.2991/978-94-6463-811-0_124How to use a DOI?
Keywords
Meituan; O2O; e-commerce-enabled model
Abstract

In the wake of the epidemic, Meituan has seen continued expansion and business innovation as consumption recovers and the Chinese government encourages the development of the digital lifestyle services industry. Meituan's sustained development is attributed to its unique business model, O2O (Online to Offline). Therefore, this paper analyses Meituan's e-commerce model based on existing literature and data, specifically examining the delivery system, merchant churn and user stickiness challenges. The study analyses the specific definition of e-commerce, the business recovery of Meituan and its current e-commerce platform structure as well as the corresponding market competition strategy in the context of Meituan's current situation. Through the investigation, it is found that its O2O e-commerce model plays an important role in enhancing market competitiveness, promoting business innovation and meeting consumer demands. Despite advances in technology and business expansion that have improved user experience, Meituan still faces the need to optimize its delivery system, enhance merchant cooperation, and increase user stickiness.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
14 August 2025
ISBN
978-94-6463-811-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-811-0_124How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zongzhen He
PY  - 2025
DA  - 2025/08/14
TI  - E-commerce Model Analysis of Meituan
BT  - Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)
PB  - Atlantis Press
SP  - 1140
EP  - 1146
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-811-0_124
DO  - 10.2991/978-94-6463-811-0_124
ID  - He2025
ER  -