Strategy Analysis of Facebook Under the Current Situation

DOI

10.2991/978-94-6463-811-0_60How to use a DOI?

Keywords

Business Expansion; Geopolitics; Future Development of Facebook

Abstract

With the rapid development of the times, the world has seamlessly stepped into the Internet era. Once a trailblazer in this domain, Facebook has witnessed a remarkable transformation from a simple social network to a multifaceted business empire. Initially, it connected people across the globe, revolutionising the way we communicate and share. However, technological innovation has brought about a wave of new software as time passes. Twitter, with its real-time short-form content; YouTube, famous for its video-sharing capabilities; and TikTok, popular among the youth for its short-video entertainment, have all emerged as fierce competitors. These new platforms have lured away a significant portion of Facebook’s user base, ultimately resulting in declining revenue. Moreover, geopolitical factors have played a role as well. Facebook has been unable to penetrate key national markets quickly, missing out on vast user segments and potential revenue streams. To address these pressing issues, Facebook needs to take decisive action. It should revamp its operation model, actively embracing technological trends such as AI for better user experience personalisation and AR and VR for immersive interactions. Collaboration with other emerging industries like e-commerce or fintech can open up new business paths. Additionally, Facebook must adapt its review rules and standards according to different regions’ cultural and regulatory norms. This way, it can expand its business areas and regain its competitive edge in the ever-changing digital landscape.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yi Zha
PY  - 2025
DA  - 2025/08/14
TI  - Strategy Analysis of Facebook Under the Current Situation
BT  - Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)
PB  - Atlantis Press
SP  - 577
EP  - 583
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-811-0_60
DO  - 10.2991/978-94-6463-811-0_60
ID  - Zha2025
ER  -