Research on the Impact of Network Platform Traffic on the Operation of Physical Stores Under the Background of the Digital Economy

DOI

10.2991/978-94-6463-811-0_47How to use a DOI?

Keywords

digital economy; marketing; network traffic

Abstract

It is very valuable to study the impact of network platform traffic on the operation of physical stores. This paper takes the Tiramisu store of Qifeng coffee and Guigui as the research object. Research has found that compared with traditional propaganda methods, network propaganda has a wider reach and is more convenient and effective. The store only needs to publish relevant promotional videos on the network, and someone will come to the store to punch in the card for consumption. This can not only attract a large number of customers for physical stores, but also provide more publicity materials for online publicity, and also improve the economic benefits of stores, thus forming a virtuous circle.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yueran Zhang
PY  - 2025
DA  - 2025/08/14
TI  - Research on the Impact of Network Platform Traffic on the Operation of Physical Stores Under the Background of the Digital Economy
BT  - Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)
PB  - Atlantis Press
SP  - 443
EP  - 449
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-811-0_47
DO  - 10.2991/978-94-6463-811-0_47
ID  - Zhang2025
ER  -