Do Technology-Driven Mergers and Acquisitions Enhance Firm Performance in the Digital Economy?

DOI

10.2991/978-94-6463-811-0_94How to use a DOI?

Keywords

Technology-Driven Mergers and Acquisitions; Event Study Method; Short-term Performance Exploration

Abstract

Mergers and acquisitions(M&A) are a pivotal strategy for enterprises to realize internationalization and enhance core competitiveness in today's highly competitive environment. This paper takes the high-premium acquisition deal of Activision Blizzard by Microsoft Corporation as a case study, adopts the event study method to analyze the impact of Microsoft's acquisition behavior in the gaming industry on the company's short-term performance from the perspective of stock price changes. At the same time, it explores the motivation of Microsoft's huge acquisition of Activision Blizzard, with the intention of breaking through the limitations of M&A performance research and constructing a framework for analyzing technological mergers and acquisitions in the era of digital economy. By summarizing the experience from this large-scale acquisition case and proposing corresponding optimization suggestions, it helps other enterprises gain beneficial inspirations when conducting mergers and acquisitions in related fields.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Bo Yi
AU  - Ziyuan Wang
PY  - 2025
DA  - 2025/08/14
TI  - Do Technology-Driven Mergers and Acquisitions Enhance Firm Performance in the Digital Economy?
BT  - Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)
PB  - Atlantis Press
SP  - 863
EP  - 869
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-811-0_94
DO  - 10.2991/978-94-6463-811-0_94
ID  - Yi2025
ER  -