Strategic Evolution and Financial Sustainability: A Case Study of Beijing Yanwen Logistics

DOI

10.2991/978-94-6463-811-0_86How to use a DOI?

Keywords

Cross-border logistics; Governance structure; Financial resilience; Strategic paradox

Abstract

This longitudinal study examines the strategic transformation and financial resilience of Beijing Yanwen Logistics (2018–2021), a key player in China's cross-border e-commerce logistics sector. Through financial ratio analysis and strategic positioning evaluation, we identify three critical success factors: (1) An asset-light operation model demonstrably maintaining robust liquidity, evidenced by cash reserves constituting 66.15% of current assets (H1 2021); (2) trategic pricing optimization within its service portfolio, a key driver behind the remarkable 121.63% surge in gross profit growth observed between 2019 and 2020; (3) A hybrid governance structure effectively balancing concentrated founder control (45.23% post-IPO) with the moderating influence of institutional oversight. Crucially, the study reveals a paradoxical coexistence: robust liquidity metrics (Current Ratio of 1.82 significantly outperforming the industry average of 1.5) occurred alongside declining operational efficiency indicators, notably a reduction in the Inventory Turnover rate to 16.92 in H1 2021.To address these dynamics and guide future navigation of the volatile post-pandemic global supply chain landscape, we propose a comprehensive four-dimensional strategic framework specifically tailored for logistics enterprises seeking sustainable growth.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Meiling Peng
PY  - 2025
DA  - 2025/08/14
TI  - Strategic Evolution and Financial Sustainability: A Case Study of Beijing Yanwen Logistics
BT  - Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)
PB  - Atlantis Press
SP  - 801
EP  - 808
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-811-0_86
DO  - 10.2991/978-94-6463-811-0_86
ID  - Peng2025
ER  -