Proceedings of the 2024 6th International Conference on Economic Management and Model Engineering (ICEMME 2024)

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Game Analysis of Product Quality Supervision of Cross-Border E-Commerce Products Considering Consumer Participation

Authors
Xinyu Zhuo1, Quanquan Zhang1, Zhuorui Zhang2, *
1Xiangtan University, Xiangtan, China
2Shanghai University of Finance and Economics, Shanghai, China
*Corresponding author. Email: zzray02@126.com
Corresponding Author
Zhuorui Zhang
Available Online 23 April 2025.
DOI
10.2991/978-94-6463-690-1_38How to use a DOI?
Keywords
cross-border e-commerce; product quality supervision; three-party game; consumer participation
Abstract

Aiming at the product quality supervision problem during cross-border e-commerce transactions, this thesis incorporates the important subjects in the supervision process, i.e. the supervision process, i.e., cross-border e-commerce platforms, cross-border e-commerce operators and consumers into a unified structure, based on which we construct a three-party supervision system. Using the theory of evolutionary game, we construct a three-party evolutionary game model of the supervisory mechanism that takes into account the participation of consumers. the theory of evolutionary game, we simulate and analyze the strategy influencing factors and strategy evolution process of different subjects under different development stages of cross-border e-commerce platforms, and put forward useful suggestions for the creation of a multi-subject, full-process regulatory ecosystem for cross-border e-commerce platforms.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 6th International Conference on Economic Management and Model Engineering (ICEMME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
23 April 2025
ISBN
978-94-6463-690-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-690-1_38How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xinyu Zhuo
AU  - Quanquan Zhang
AU  - Zhuorui Zhang
PY  - 2025
DA  - 2025/04/23
TI  - Game Analysis of Product Quality Supervision of Cross-Border E-Commerce Products Considering Consumer Participation
BT  - Proceedings of the 2024 6th International Conference on Economic Management and Model Engineering (ICEMME 2024)
PB  - Atlantis Press
SP  - 391
EP  - 402
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-690-1_38
DO  - 10.2991/978-94-6463-690-1_38
ID  - Zhuo2025
ER  -