Empowering Sustainable Buddhist Community-based Tourism through an Interactive Approach Integrated with English Speaking Strategies Instruction

DOI

10.2991/978-2-38476-543-0_22How to use a DOI?

Keywords

Interactive Instruction; Speaking Strategies Instruction; English Speaking Skill; English for Specific Purposes; English for Buddhist Community-based Tourism; Sustainable Development

Abstract

Effective language instruction is a significant tool for sustainably empowering tourism by enhancing communication, cultural exchange, and economic opportunities while promoting tourist attractions in a global context. This study aimed to compare the speaking ability of youth guides before and after learning English for Buddhist Community-based Tourism using an interactive approach integrated with speaking strategies, and to examine the relationships between these strategies and speaking components. The sample group consisted of thirty-six eleventh grade high school students who served as youth guides in Nakhon Ratchasima Province in Thailand. The instruments included a needs analysis questionnaire, lesson plans for English for Buddhist Community-based Tourism, pre-post speaking tests, and a speaking strategies questionnaire. Paired-samples t-test, multiple regression analysis and content analysis were employed, along with means and standard deviations. The results showed that interactive instruction combined with speaking strategies led to a significant improvement in speaking ability across all six components at the .05 level. The post-test mean indicated a marked enhancement in English-speaking skills, with the youth guides progressing from a poor to a good level, particularly in content. Furthermore, the results revealed statistically significant negative relationships between social-affective strategies and fluency in Task 1, gesture performance in Task 2, overall fluency scores and overall gesture scores. Conversely, accuracy-oriented strategies were positively associated with content in Task 2.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Malinee Phaiboonnugulkij
PY  - 2026
DA  - 2026/02/26
TI  - Empowering Sustainable Buddhist Community-based Tourism through an Interactive Approach Integrated with English Speaking Strategies Instruction
BT  - Proceedings of the 8th International Conference on Education and Social Science Research (ICESRE 2025)
PB  - Atlantis Press
SP  - 253
EP  - 271
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-543-0_22
DO  - 10.2991/978-2-38476-543-0_22
ID  - Phaiboonnugulkij2026
ER  -