Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025)

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The Research on the Business Strategy of Chinese Retail Pharmacies from the perspective of Digital Transformation

Authors
Shaojie Fang1, 2, *
1Hong Kong Baptist University, Hong Kong, China
2Daxin Chinese and Western Medicine Limited, Hong Kong, China
*Corresponding author. Email: a448626632@gmail.com
Corresponding Author
Shaojie Fang
Available Online 5 May 2025.
DOI
10.2991/978-94-6463-702-1_17How to use a DOI?
Keywords
traditional pharmaceutical retail enterprises; digital transformation; strategy
Abstract

With the increasingly fierce competition in the pharmaceutical retail industry and the failure of medical reform to bring obvious “bonuses” to pharmacies, pharmaceutical retail enterprises have encountered new development opportunities with the aging population and the continuous innovation of new digital technologies. This article draws on the experience of large pharmaceutical companies in China and the United States in implementing digital transformation, offering a detailed analysis of the operational and managerial challenges faced by traditional pharmaceutical retail enterprises. Furthermore, it explores how digital tools and technologies can be leveraged to address these challenges, ultimately proposing strategies for the digital transformation of retail pharmaceutical companies. The aim is to provide both theoretical insights and practical recommendations to help pharmaceutical retail enterprises navigate industry challenges, enhance operational efficiency, improve customer experience, and drive industrial upgrading, thereby contributing to the sustainable and healthy development of the pharmaceutical industry.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
5 May 2025
ISBN
978-94-6463-702-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-702-1_17How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shaojie Fang
PY  - 2025
DA  - 2025/05/05
TI  - The Research on the Business Strategy of Chinese Retail Pharmacies from the perspective of Digital Transformation
BT  - Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025)
PB  - Atlantis Press
SP  - 163
EP  - 171
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-702-1_17
DO  - 10.2991/978-94-6463-702-1_17
ID  - Fang2025
ER  -