Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025)

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Analysis of Factors Influencing Consumer Purchasing Behavior of ESG-Related products

——Taking the purchases of organic food on HKTVMall, the Largest Local Online Shopping Platform in Hong Kong, as an example

Authors
Wenyu Zhao1, *
1Beijing Foreign Study University, Beijing, 100081, China
*Corresponding author. Email: 2260815402@qq.com
Corresponding Author
Wenyu Zhao
Available Online 5 May 2025.
DOI
10.2991/978-94-6463-702-1_40How to use a DOI?
Keywords
Linear regression; ESG; Consumers’ purchasing behavior; Organic food
Abstract

The integration of Environmental, Social, and Governance (ESG) principles has significantly reshaped consumer behavior, particularly in the realm of sustainable consumption. Organic food, emblematic of ESG-aligned products, has garnered increasing consumer preference due to its eco-friendly production methods, health consciousness, and alignment with social values. This study leverages a comprehensive data set from HKTVmall, Hong Kong's preeminent e-commerce platform, encompassing user purchase activities from December 1, 2022, to February 28, 2023. It investigates the multifaceted determinants of organic food purchasing behavior through a trilateral lens: consumer demographics, product features, and temporal dynamics. This study delineates the nuanced impact of consumer attributes on ESG product acquisition, and a multivariate regression model is constructed, synthesizing the empirical insights garnered from the data set. This model offers a robust framework for strategic planning and promotional initiatives aimed at enhancing the market penetration of ESG-compliant products.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
5 May 2025
ISBN
978-94-6463-702-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-702-1_40How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wenyu Zhao
PY  - 2025
DA  - 2025/05/05
TI  - Analysis of Factors Influencing Consumer Purchasing Behavior of ESG-Related products
BT  - Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025)
PB  - Atlantis Press
SP  - 366
EP  - 376
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-702-1_40
DO  - 10.2991/978-94-6463-702-1_40
ID  - Zhao2025
ER  -