Research on Corporate Marketing Strategies from Financial Analysis Perspective

DOI

10.2991/978-94-6239-642-5_96How to use a DOI?

Keywords

Debt-paying Ability; Operating Capacity; Cash Flow

Abstract

This study aims to explore the effectiveness of corporate marketing strategies and their impact on financial performance from a financial analysis perspective. Through a literature review, it delves into the fundamental theories of financial analysis and the concepts and development of corporate marketing strategies. The research finds that financial analysis plays a crucial role in formulating marketing strategies. Specifically, it examines the impact of financial analysis on marketing strategies from four dimensions: debt-paying ability, profitability, operational capacity, and cash flow analysis. Empirical analysis of multiple companies shows that effective financial analysis helps firms develop more precise marketing strategies, thereby improving financial performance. However, the study also finds that despite the importance of financial analysis in strategy formulation, many companies face numerous challenges in practice. Therefore, it suggests that companies should strengthen the use of financial analysis tools and methods to enhance the effectiveness of marketing strategies. Overall, this research provides a theoretical basis for strategy formulation from a financial analysis perspective and offers new directions for future research.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ximeng Li
PY  - 2026
DA  - 2026/04/29
TI  - Research on Corporate Marketing Strategies from Financial Analysis Perspective
BT  - Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026)
PB  - Atlantis Press
SP  - 921
EP  - 927
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-642-5_96
DO  - 10.2991/978-94-6239-642-5_96
ID  - Li2026
ER  -