The Research on the Innovation of Marketing Models Driven by Digital Advertising

DOI

10.2991/978-94-6239-642-5_116How to use a DOI?

Keywords

Digital advertising; Marketing model; Model innovation

Abstract

With the rapid development of information technology, digital advertising has gradually become a core instrument in commercial marketing. Particularly propelled by the digital and networked environment, both advertising formats and marketing strategies are continuously innovating. This paper analyzes the distinctions between digital and traditional advertising, systematically reviews the four major marketing models currently driven by digital advertising, and provides theoretical support and practical guidance for enterprises undergoing marketing transformation and pursuing sustainable, high-quality development in the digital economy era.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ye Li
PY  - 2026
DA  - 2026/04/29
TI  - The Research on the Innovation of Marketing Models Driven by Digital Advertising
BT  - Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026)
PB  - Atlantis Press
SP  - 1103
EP  - 1110
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-642-5_116
DO  - 10.2991/978-94-6239-642-5_116
ID  - Li2026
ER  -