Digital Technology and E-commerce in the Process of Rural Zhengxing and Promoting the Construction of a Strong Economy under Rural Revitalization Strategy of China

DOI

10.2991/978-94-6239-642-5_115How to use a DOI?

Keywords

Zhengxing County; Digital Technology; E-commerce; Rural Economy; Rural Revitalization Project

Abstract

The rural sectors of China have historically encountered economic constraints due to outdated agricultural practices, insufficient market linkages, and underdeveloped infrastructure. Rural Zhengxing or rural transformation has since gained eminent weight as part of the national Rural Revitalization Strategy targeting to modernize the rural economies and lift local livelihoods by 2050. This article investigates how digital technology and e-commerce platforms have become critical in powering the development of rural Zhengxing and how it affects agricultural activities, market integration and provides job opportunities. The use of a thorough literature review and of the case study analysis of the work enables the focus on how digital tools optimize the production environment, improve the supply chains, and enable the rural entrepreneurship. Empirical evidence regarding rural income growth and industrial upgrading demonstrates that digital integration facilitates industrial transformation and income enhancement; however, persistent challenges remain, including inadequate digital literacy and deficient rural digital infrastructure. Policy recommendations on how to achieve a digital innovation-driven but equitable and sustainable rural economic development are also presented at the end of the study.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wenbo Zhu
PY  - 2026
DA  - 2026/04/29
TI  - Digital Technology and E-commerce in the Process of Rural Zhengxing and Promoting the Construction of a Strong Economy under Rural Revitalization Strategy of China
BT  - Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026)
PB  - Atlantis Press
SP  - 1095
EP  - 1102
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-642-5_115
DO  - 10.2991/978-94-6239-642-5_115
ID  - Zhu2026
ER  -