The Secrets of Attractiveness of Digital Twin: A Study of Digital Twin Images Based on Consumers’ Preferences

DOI

10.2991/978-94-6239-642-5_98How to use a DOI?

Keywords

Digital Twin; Virtual Endorsement; Consumers’ Preferences; Brand Marketing; Questionnaire

Abstract

With the development of metaverse technology and artificial intelligence, digital twin endorsement, as a new type of marketing carrier, is intrinsically related to consumers’ preferences. This study constructs a theoretical framework of digital twin characteristics and consumers’ preferences based on a questionnaire. The results show that the appearance and type of digital twin positively affect consumers’ preference. Consumers have the right to customize the digital twin independently. The negative perception caused by lack of reality can be weakened by enhancing the sense of customization and emotional attachment. This study provides theoretical support for brands to optimize their digital twin strategies, reveals the psychological mechanism underlying consumers’ decisions in virtual endorsement scenarios, and supplements the marketing theory gap regarding non-human endorsement subjects.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Jiajia Lin
PY  - 2026
DA  - 2026/04/29
TI  - The Secrets of Attractiveness of Digital Twin: A Study of Digital Twin Images Based on Consumers’ Preferences
BT  - Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026)
PB  - Atlantis Press
SP  - 935
EP  - 942
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-642-5_98
DO  - 10.2991/978-94-6239-642-5_98
ID  - Lin2026
ER  -