Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)

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Yonghui Supermarket’s Challenges and Improvement Suggestions in Digital Transformation

Authors
Junrui Chen1, *
1Leeds University Business School, University of Leeds, Leeds, LS2 9JT, UK
*Corresponding author. Email: bn212jc@leeds.ac.uk
Corresponding Author
Junrui Chen
Available Online 3 July 2025.
DOI
10.2991/978-94-6463-748-9_76How to use a DOI?
Keywords
Digitalization; SWOT; Store positioning; Customer interaction
Abstract

Under the background of digitalization, the inherent model of the retail industry has been subjected to a huge impact, and the old giants of the retail industry such as Yonghui Supermarket have appeared unable to adapt to the digital transformation. The purpose of this paper is to analyze the dilemmas and original advantages faced by Yonghui as well as the external environment through SWOT analysis, so as to provide some reference suggestions for retailers in the retail industry who are also facing the same dilemmas. This paper argues that Yonghui should differentiate the positioning of its offline stores in order to improve the efficiency of store utilization and the delivery of online orders. Yonghui should also focus on staff training to provide customers with attentive service. In addition, Yonghui needs to increase its activity on the Internet and continue to expand the functions of the Yonghui Life APP to provide customers with more high-quality benefits and a more efficient product experience.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 July 2025
ISBN
978-94-6463-748-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-748-9_76How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Junrui Chen
PY  - 2025
DA  - 2025/07/03
TI  - Yonghui Supermarket’s Challenges and Improvement Suggestions in Digital Transformation
BT  - Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)
PB  - Atlantis Press
SP  - 686
EP  - 693
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-748-9_76
DO  - 10.2991/978-94-6463-748-9_76
ID  - Chen2025
ER  -