Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)

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Digital Transformation at Xiaomi: Strategic Insights and Global Impact

Authors
Kerui Deng1, *
1DUT-BSU Joint Institute, Dalian University of Technology, Dalian, 116081, China
*Corresponding author. Email: 1924181319@mail.dlut.edu.cn
Corresponding Author
Kerui Deng
Available Online 3 July 2025.
DOI
10.2991/978-94-6463-748-9_71How to use a DOI?
Keywords
Xiaomi; Digital transformation; AIot strategy; Globalization
Abstract

The digital transformation of enterprises has become a prevailing trend in today’s fast-evolving society, reshaping industries and enabling companies to thrive in a competitive environment. Xiaomi Company is a Chinese technology company that has achieved great success through digital transformation. So that the research topic of this paper is the strategy adopted by Xiaomi Corporation during its digital transformation and its impact on the global scale. This paper explores the theoretical basis of digital transformation and the development history of Xiaomi Company through a theoretical framework and literature review. It also studies Xiaomi Company’s successful practices through case analysis, including the expanding of the smart home market, digital marketing in international markets, and the implementation effects of the AIoT strategy. Ultimately, this paper aims to shed light on how Xiaomi Company’s digital transformation strategies have shaped its global success and offer insights into effective digital transformation practices for enterprises worldwide.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 July 2025
ISBN
978-94-6463-748-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-748-9_71How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kerui Deng
PY  - 2025
DA  - 2025/07/03
TI  - Digital Transformation at Xiaomi: Strategic Insights and Global Impact
BT  - Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)
PB  - Atlantis Press
SP  - 639
EP  - 646
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-748-9_71
DO  - 10.2991/978-94-6463-748-9_71
ID  - Deng2025
ER  -