A Value Chain Analysis on Coca-Cola Company

DOI

10.2991/978-94-6463-748-9_96How to use a DOI?

Keywords

Value Chain Analysis; Competitive Advantage; Cost Reduction

Abstract

This paper explores The Coca-Cola Company as a case study to evaluate how value chain analysis can drive cost reduction and value creation to secure a competitive advantage. To accomplish this, a combination of qualitative exploration and quantitative comparisons is conducted through an in-depth analysis of both the internal and external value chain. The study integrates value chain theory with the operational strategies and performance of The Coca-Cola Company to provide a comprehensive understanding of its success. The internal value chain analysis identifies key processes that enable cost reduction and value creation, focusing on how the company leverages innovation, resource optimization, and operational efficiency. This section highlights how Coca-Cola's robust product portfolio and streamlined production systems contribute to achieving sustainable competitive advantages. The external value chain analysis examines Coca-Cola's relationships with upstream suppliers and downstream distributors, emphasizing its collaborative strategies. The study also explores the role of innovation and sustainability in fostering trust and strengthening partnerships. By analyzing these factors, the essay illustrates how Coca-Cola's comprehensive value chain strategies maintain its leadership position in the global beverage industry while driving long-term growth.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yikang Shao
PY  - 2025
DA  - 2025/07/03
TI  - A Value Chain Analysis on Coca-Cola Company
BT  - Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)
PB  - Atlantis Press
SP  - 879
EP  - 886
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-748-9_96
DO  - 10.2991/978-94-6463-748-9_96
ID  - Shao2025
ER  -