The Strategic Management of Xiaomi Corporation and Inspiration to Startups

DOI

10.2991/978-94-6463-748-9_53How to use a DOI?

Keywords

Strategic management; Differentiation; Diversification; Xiaomi; Startups

Abstract

The company of Xiaomi is one of the most successful startup companies in China in the last fifteen years. This article aims to analyze Xiaomi’s management strategies and identify the reasons for Xiaomi’s success. This article mainly studies the strategic planning and execution of Xiaomi in three different periods. By analyzing Xiaomi’s differentiation strategy, cost leadership strategy, and diversification strategy, this article has found some effective measures from its experience. Xiaomi wins customers by continuously providing highly cost-effective products and achieving differentiation advantage in design, customer service, supply chain management, and marketing. When the smartphone business became excessively competitive, Xiaomi expanded its business territory and enhanced brand value through the diversification strategy. From Xiaomi’s case, young startup companies gain inspiration that it is important to focus on a single business sector or process, to apply a differentiation strategy appropriately, to pay more attention to supply chain management, and to learn from and cooperate with great companies.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Qinyue Cao
PY  - 2025
DA  - 2025/07/03
TI  - The Strategic Management of Xiaomi Corporation and Inspiration to Startups
BT  - Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)
PB  - Atlantis Press
SP  - 481
EP  - 490
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-748-9_53
DO  - 10.2991/978-94-6463-748-9_53
ID  - Cao2025
ER  -