Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)

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Study on Kroger’s Development Countermeasures in the Context of Digital Transformation

Authors
Yihao Cheng1, *
1Faculty of Business and Administration, University of Macau, Macau, 999078, China
*Corresponding author. Email: bc20998@um.edu.mo
Corresponding Author
Yihao Cheng
Available Online 3 July 2025.
DOI
10.2991/978-94-6463-748-9_66How to use a DOI?
Keywords
Retail; Digital Transformation; Digital Grocery
Abstract

Digital transformation as a means of technological change is dramatically transforming the retail business, bringing new technological solutions to the retail industry. Retail companies are obliged to keep up with social habits and modern technological tools or they will be defeated by more efficient sales productivity, lower costs, and faster logistics. This paper focuses on Kroger in the background of the digital transformation of the retail industry, focusing on strategies of the company. It also gives recommendations for its future direction based on reviewing and analysis of the whole development process of the firm. The article discusses the case of Kroger’s digital development, integrating past research, news, and reports, in order to analyze the company’s digital development strategy and emphasize the important nodes and core measures gained by Kroger in the process of digital transformation. This study shows how a large retail company can leverage its strengths to drive digital transformation, which sets a good example for others in the retail industry. Meanwhile, the current shortcomings and possible developing directions of Kroger provide an effective reference for other companies.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 July 2025
ISBN
978-94-6463-748-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-748-9_66How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yihao Cheng
PY  - 2025
DA  - 2025/07/03
TI  - Study on Kroger’s Development Countermeasures in the Context of Digital Transformation
BT  - Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)
PB  - Atlantis Press
SP  - 588
EP  - 593
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-748-9_66
DO  - 10.2991/978-94-6463-748-9_66
ID  - Cheng2025
ER  -