Digital Transformation for Enterprise Growth-- Take Nongfu Spring as an Example

DOI

10.2991/978-94-6463-748-9_78How to use a DOI?

Keywords

Digital transformation; Nongfu Spring; Production management; Supply chain optimization; Data security

Abstract

In the digital age, information technology is powerfully reshaping business. Consumer demands are constantly diversifying, and competition is increasingly sharpening. This new landscape makes digital transformation an essential pathway for enterprises’ growth. Take Nongfu Spring as a prime example. In its production realm, the company employs advanced automation technologies and strict digital quality control measures. This not only streamlines the production process but also stringently ensures product quality. Its supply chain makes smart use of big data and the Internet of Things. Through these, it can conduct precise demand forecasts, optimize inventory levels, and achieve highly efficient product delivery. In marketing, by astutely leveraging consumer insights and employing precision strategies, the brand’s influence expands, and consumer response rates soar. For data management, a unified and robust platform is in place to safeguard data security and provide reliable support for decision-making. Nevertheless, challenges remain. Data originating from multiple sources can undermine its overall quality, and there’s a significant shortage of digital talent. To tackle these issues, enterprises need to intensify efforts in data management, actively seek out and train competent digital talent, and continuously drive technological innovation. Such actions will assist Nongfu Spring and similar enterprises to more effectively undertake digital transformation, overcome hurdles, and maintain a competitive edge in the digital era.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Shengxin Liu
PY  - 2025
DA  - 2025/07/03
TI  - Digital Transformation for Enterprise Growth-- Take Nongfu Spring as an Example
BT  - Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)
PB  - Atlantis Press
SP  - 707
EP  - 716
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-748-9_78
DO  - 10.2991/978-94-6463-748-9_78
ID  - Liu2025
ER  -